ESPY is simply awesome as it shows your customers offers based on their current position in the store. For instance, a customer who walks into the bags sections of your store is shown offers and promotions on bags. Say, if the same customer leaves the bags section and proceeds to the shoes section the promotions and offers displayed on the customer's app change to the ones from the shoes section of your store. ESPY is so accurate that it can track position of your customers within a few meters of their position. In addition, ESPY analytics platform also keeps track of the products of customer interests for each customer, time every customer spends at each section of your store, sections that are most visited by each customer and a lot more. This allows you to launch highly personalized marketing campaigns and offers that interest customers and send them to customers using ESPY via SMS, Email or Push Notifications.